In a decision rendered on February 14, the Appellate Division, First Department upheld the dismissal of an action for misappropriation of a business idea because although “an idea may be a property right, when one submits an idea to another, no promise to pay for its use may be implied, and no asserted agreement enforced, if the elements of novelty and originality are absent.”
Since the factual scenario in this case sounds remarkably similar to those that I have encountered over the last few years, I think it is worthwhile to relate them here, as a cautionary tale for businesses and individuals who fail to take appropriate steps to protect their ideas.
In American Business Training, Inc. v. American Management Association, the plaintiff claimed, with the support of documentation, that the defendant misappropriated from plaintiff’s principal her idea for a seminar, as well as supporting materials that plaintiff had provided to defendant in order to permit exploration of the possibility of a joint venture.
By way of background, Plaintiff American Business Training, Inc. (ABT), a New York corporation founded in 1992 by its president, Judith Segal, is in the business of developing and marketing seminars for the business community. Defendant American Management Association (AMA) is a not-for-profit association that for approximately 80 years has offered instructional seminars in areas of business and management. Prior to founding ABT, Judith Segal worked for AMA from 1976 through 1991; included among her responsibilities were the development and promotion of seminars.
After Segal was laid off by AMA and founded ABT, the complaint alleged, she “began to create a novel and unique concept for a course for business executives,” and ABT allegedly expended $700,000 in the development of the program, a seminar known variously as “The 5-Day MBA” and “Essentials of an MBA.” ABT’s publicity materials describe the course as designed for managers, executives, and other business professionals who do not have an MBA degree but who need to learn basic business concepts and techniques in order to acquire a broader overall understanding of the processes of operating a business. These materials stated that the course provides practical skills and knowledge in such areas as management, accounting, finance, sales, marketing, pricing, strategic planning, research and development, and human resources.
Plaintiff claimed that the course was well received, but that it struggled with profitability because of “daunting overhead and economies of scale issues.” Therefore, in November 2000, Segal telephoned an AMA employee, William Fexas, to inquire if AMA would be interested in entering into a joint venture to market the program. It was alleged that Fexas told her that AMA “could be interested,” and directed her to Edward Selig, an AMA employee in charge of new course offerings. After Segal called Selig and gave him an overview, Segal asked her to forward the course brochure, which she did “with the understanding that AMA could only make use of the materials in a joint enterprise with ABT.” Two weeks later, plaintiff says, Selig advised Segal that AMA would not run such a course because it was competitive with other courses being offered by AMA.
Yet, in June 2001, AMA began offering a course entitled “AMA’s Five Day MBA . . . Essential Elements.” Like the ABT course, the AMA “Five-Day MBA” course was billed as providing a grounding in the essential elements of an MBA program, covering the basic principles of business economics, accounting, finance, marketing and management, so that attendees would learn how all the components of running a business fit together. AMA’s course quickly became highly successful.
As a result, the plaintiff sued under seven different legal theories, claiming fraud, misappropriation of ideas, breach of a joint venture agreement, unjust enrichment, breach of an implied-in-fact contract, breach of a quasi-contract, and conversion.
In its decision on February 14 affirming the trial court’s decision dismissing the action, however, the Appellate Division, First Department that
“the question here is not whether AMA might have used Segal’s idea and brochure, or even whether it may have dissassembled in order to avoid acknowledging any debt to Segal and ABT. The primary issue is whether plaintiff had an enforceable property right in the idea Segal disclosed to defendant. The basic, and still applicable, rule was stated by the Court of Appeals in Downey v. General Foods Corp. (31 NY2d 56, 61 [1972]):
“An idea may be a property right. But, when one submits an idea to another, no promise to pay for its use may be implied, and no asserted agreement enforced, if the elements of novelty and originality are absent, since the property right in an idea is based upon these two elements.”
Since there was no such contract, the Court continued, ”ABT may only prevail by establishing that a condensed management or “MBA” program is so novel and original a concept that ABT is entitled to compensation merely for bringing the idea to AMA.”
ABT proposed two theories as to the idea’s novelty: that ABT’S idea of a five-day MBA seminar was novel to the world generally and that it was in any event novel to AMA.
Ulitmately, both of these theories were rejected, and the dismissal of the complaint was upheld.